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Press Release: Axis Bank

HomeCompanyNews & EventsPress ReleasesPress ReleasePress Release: Axis Bank
HomeCompanyNews & EventsPress ReleasesPress ReleasePress Release: Axis Bank

Array Application Delivery Controllers Power Mobile Applications for Axis Bank to Enable Anytime Anywhere Banking

APV Series application delivery controllers provide balanced usage of resources and high availability, helping Axis Bank grow their mobile banking service 10-fold in just 6 months

BANGALORE / MUMBAI, India – November 29, 2012 – Axis Bank, one of the most trusted banks in India, has chosen Array‘s application delivery controllers for their mobile banking application ‘Axis Mobile’. Leveraging the latest in wire speed encryption technology, APV Series application delivery controllers ensure the availability, security and reliability of Axis bank mobile banking applications.

apv series pic   ‘Axis Mobile’ is a service launched by Axis Bank to cater to an ever growing mobile client base in India. For Axis Bank, growth in mobile users was unanticipated and exponential, totaling more than 200,000 active users within a span of 6 months. Due to this high usage within a short time period, Axis experienced delays in supporting their new mobile banking customers. Delays were caused in part by overloaded and underutilized servers impacting end user experience. Before extending ‘Axis Mobile’ to a larger client base, the bank wanted to ensure high availability and scalability for the application; as a result, Array’s application delivery controller was shortlisted, evaluated and successfully deployed.

Response-based server load balancing was a big concern and a primary reason why the ‘Axis Mobile’ application responding inconsistently during peak usage. Array Networks was referred by Axis Bank application vendors as a solution provider with a high degree of expertise in load balancing issues. Array Networks implemented high availability cluster units of APV2600 ADCs to solve the balancing issues. Array also implemented SSL offloading with strong cipher controls on the same units to improve server efficiency and give servers more compute power to dedicate to supporting mobile application traffic.

Benefits of Implementing Array Application Delivery Controllers

  1. Customer Acquisition: Being one of the first private banks to offer mobile banking services attracted many new customers
  2. Cost advantage: The cost of handling a transaction at a branch is much higher compared to anytime-anywhere secure mobile access. Conducting more transactions through mobile has the potential to reduce costs per transaction by 70% as compared to branch overhead for performing the same transaction
  3. Application delivery controller ROI can be achieved within a year by significantly reducing branch and transaction overhead; currently Array systems execute 10,000 online transitions and over 1,000,000 queries per day
  4. The Array solution is integrated with IMPS (Interbank Mobile Payment Service or IMPS offers an instant, 24X7, interbank electronic fund transfer service through mobile phones) to enable users to perform various other transactions easily

APV2600 application delivery controllers are well known for boosting SSL performance to a far greater degree as compared to similarly configured and comparably priced alternatives. Mid-range APV Series appliances integrate high-end capabilities including SSL acceleration, TCP multiplexing, dynamic caching, selective compression and high-speed HTTP processing to raise the bar for mid-line, enterprise-class application delivery.

Mr Nilesh Bhirud, AVP IT Systems and Solutions Group at Axis Bank: “Axis Mobile is a very critical online mobile banking application available for money transfer; it can be used round the clock by Axis bank customers. Array services have added great value in enhancing the initial design and ease of integration for our complex multi-tier application flows. Axis Bank has benefitted greatly from Array’s wire speed SSL off-loading and broad compatibility with mobile browsers for high performance, high availability mobile access.

Mr Shibu Paul, Country Sales Manager at Array Networks: “We understand the common problems faced by banks, which give us an extra edge in providing them with right solutions that will provide immediate and measurable results. We thank Axis Bank and our application partner for providing great support in implementing the Array ADC solution seamlessly.

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About Axis Bank

Axis Mobile gives a true anywhere, anytime banking experience. The benefits you get from Axis Mobile are: We can get information at our fingertips, high security and great customer experience, fund transfer, bill payments and loads of other features. For more details please visit

About Array Networks

Array Networks is a global leader in application delivery networking with over 5000 worldwide customer deployments. Powered by award-winning SpeedCore™ software, Array solutions are recognized by leading enterprise, service provider and public sector organizations for unmatched performance and total value of ownership. Array is headquartered in Silicon Valley, is backed by over 300 employees worldwide and is a profitable company with strong investors, management and revenue growth. Poised to capitalize on explosive growth in the areas of mobile and cloud computing, analysts and thought leaders including Deloitte, Red Herring and Frost & Sullivan have recognized Array Networks for its technical innovation, operational excellence and market opportunity. To learn more, visit    

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